Amid dramatic advances in technology in the past few years, the trend to a mobile and cloud first ethos has entered the mainstream. While the enterprise initially struggled to keep up, the business advantages of enterprise mobility are now hard to ignore.

Both a source of competitive advantage and a threat to the status quo, the rapid rise of smartphones in the workplace has shaped today’s world of industry and commerce. The dynamics of enterprise mobility is heralding a new era of enhanced efficiency and productivity by streamlining communication, improving data accuracy, and eliminating unnecessary paperwork, all of which saves time and associated costs.

Until the recent past, endpoint management was neatly partitioned with different solutions for different needs. On one side you had PC lifecycle management requirements – and on the other enterprise mobility management (EMM) and mobile application management (MAM) capabilities.

In the age of digital transformation, customer experience is everything. At one end of the value chain, customer experience drives the initial buying process on intuitive websites, video channels, and social platforms. By the time customers become visible in the sales funnel at the other end, they know what they want to buy and how much they want to pay.

While your business may have been shifting to a post-pandemic reality, the plunge back into lockdown in Sydney is a timely reminder of the important role unified communications plays in supporting your workforce to excel when they work at home.