In most companies, enterprise mobility is a given and the adoption of cloud systems is continuing at pace – with more employees using ever more devices to access corporate data and applications through open networks. Controlling who is granted access to which applications presents CIOs and their teams with a raft of identity and access management (IAM) challenges.

Both a source of competitive advantage and a threat to the status quo, the rapid rise of smartphones in the workplace has shaped today’s world of industry and commerce. The dynamics of enterprise mobility is heralding a new era of enhanced efficiency and productivity by streamlining communication, improving data accuracy, and eliminating unnecessary paperwork, all of which saves time and associated costs.

Until the recent past, endpoint management was neatly partitioned with different solutions for different needs. On one side you had PC lifecycle management requirements – and on the other enterprise mobility management (EMM) and mobile application management (MAM) capabilities.

In our COVID-adjusted economy operating in a cycle of lockdowns, supporting enterprise mobility is more critical than ever. Even out of lockdown, the popular switch to a hybrid working model creates a geographically dispersed workforce operating from different locations using their own devices.

In the age of digital transformation, customer experience is everything. At one end of the value chain, customer experience drives the initial buying process on intuitive websites, video channels, and social platforms. By the time customers become visible in the sales funnel at the other end, they know what they want to buy and how much they want to pay.