In the age of digital transformation, customer experience is everything. At one end of the value chain, customer experience drives the initial buying process on intuitive websites, video channels, and social platforms. By the time customers become visible in the sales funnel at the other end, they know what they want to buy and how much they want to pay.

While your business may have been shifting to a post-pandemic reality, the plunge back into lockdown in Sydney is a timely reminder of the important role unified communications plays in supporting your workforce to excel when they work at home.

It should come as no surprise for any business that ISDN phone lines are being phased out. Four years ago, Telstra announced it would be exiting the ISDN network, yet they tell us there are still 2,400 businesses using around 10,000 services on this old technology for business-critical needs.

With Sydney back on lockdown, it seems that supporting your people to work from home is a sound business strategy, even if you’re not intending to support hybrid working for the long haul.

During the pandemic, keeping teams connected and productive online was high on every CIO’s agenda. Many firms learnt the hard way that their business communications infrastructure was not up to scratch and unable to cope with the demands of the overnight shift to remote working.