From food trucks to fashion collectives, retail pop-ups are a great way for businesses to test foot traffic potential before investing in a permanent location. As the retail industry continues to evolve, more and more pop-up stores are now making the most of 5G WAN solutions to create exciting experiences to engage customers in new locations.
Offering low investment costs and high returns, pop-up retail stores are now a common feature of busy high-streets, malls, events, festivals, and markets. On the premise that when retailers are closer to their people, they sell more, pop-up shops are proving to be a sound move for retail businesses. Pop-up stores allow retailers to test a new market or introduce a new product, without the financial risk of a permanent venue.
Connectivity is key
For pop-up stores, taking payments in the digital age means digital payment systems coupled with internet connectivity to process transactions. For permanent stores, installing a fixed broadband connection is often a lengthy and painful experience bound by long-term contracts which is not an ideal option for the pop-up store. Likewise, the need for fast speeds to process transactions rules out data sharing through a phone’s hotspot, as multiple devices tethered together can often slow the connection speeds.
Thanks to modern technologies, pop-up retailers no longer have the challenge of spotty or nonexistent Internet connectivity. By uplifting pop-up locations with plug-and-play 5G cellular routers, retailers get the bandwidth and faster internet speeds needed to support advanced payment options, digital displays, and interactive elements that help attract customers. This results in smoother transactions and better customer service
Greater Flexibility
Pop-up shops are designed to be temporary, which means that they need to be set up and taken down quickly and efficiently. 5G wireless routers, which rely on mobile networks rather than fixed broadband lines, provide a quick, simple way for pop-up shops to access tools and services that require an internet connection. As the routers are not tied to a physical location, they can be used throughout the duration of the pop-up, and easily moved to the next location when required.
Wireless 5G connectivity offers a cost-effective option for pop-up shops when compared to traditional wired internet connections because 5G networks can be easily installed and do not require the same level of infrastructure as wired connections. In addition, 5G connectivity can be adopted on a pay-as-you-go basis, making it easier for pop-up shops to manage their costs and avoid unnecessary expenses.
Cradlepoint LTE and 5G WAN solutions
In the era of the pop-up everything, Cradlepoint provides LTE and 5G WAN solutions for branch continuity and expanded network coverage. Streamlined billing and operations simplifies managing your network infrastructure for the business.
Using Cradlepoint’s NetCloud Service and innovative wireless edge routers gives you the tools you need to take advantage of LTE and 5G. To plan your pop-up store move to 5G, please contact the team at imei. As a trusted partner to Cradlepoint, a global leader in cloud-delivered LTE and 5G wireless network edge solutions, imei’s team is certified in the latest 5G technologies. This allows us to configure and deploy agile mobile networks using Cradlepoint solutions in just three days.
Move your pop-up store to 5G WAN solutions
And using imei managed services to set up and manage your 5G mobile data network solution, you can scale your monthly commitment up or down depending on your business needs and as we tap into an existing network, there are no new build costs.
