As enterprises embark on or continue along their path to full digital transformation in order to become more productive, more efficient, and more data-driven, the role of unified communications becomes ever more critical.
These days, there’s a vast array of communication channels and technologies available to employees, including:
- Voice (fixed-line telephony, mobile, VoIP)
- Audio and video conferencing
- Messaging
- IM and presence
- Email, and
- Social media.
For the modern enterprise undergoing digital transformation, it’s crucial that these technologies work together with minimal friction which is why unified communications is critical.
To get things done, employees need access to multiple modes of collaboration from anywhere and on any device. This means being able to begin an interaction with someone on IM, then switch into a phone call, bring in a third person on a conference and share a document. Access to audio, video, chat, and screen sharing needs to be intuitive and effortless.
Multiple modes of collaboration
However, in many organisations, this is far from a reality. And while there’s been a huge shift in where people choose to work, it’s common for employees to find themselves heading from conference calls to meetings via a hotchpotch of disparate applications and emails. The context is constantly switching which causes a disconnect among team members.
Unified communications underpins digital transformation and keeps the conversation flowing in the following ways:
1. Enables a consistent experience
3. Eliminates communication pain points
1. Unified communications tools enable a consistent experience
You simply can’t take advantage of the full benefits of digital technologies if your people can't connect easily with each other and your partners and customers. Even if you provide applications for everything from online meetings to instant messaging, without a unified communications platform, there is no guarantee the experience will be consistent or unbroken. This is why unified communications makes a big difference to a digital transformation initiative. Providing your people with the right set of tools that play nicely together enable them to work productively and collaboratively.
2. Unified communications tools optimise collaboration
Businesses undergoing digital transformation need to find new ways of doing business better, faster, and more cost-effectively. For their people, this means enabling more ways to communicate through video calls, real-time chat, messaging, and mobile channels.
A modern UC solution enables workers to easily reach and be reached by others, and ultimately be more efficient and productive. Unified communications allows your people to complete tasks with ease and minimal context switches. As such, your people can participate in more productive meetings and better manage daily communications.
3. Unified communications tools eliminate communication pain points
The integration of communication and collaboration tools and technologies means UC opens up the lines of communication and makes it simpler to engage, removing many of the pain points that typically hold projects back.
With UC, it becomes much more intuitive to share and edit documents and to measure progress. UC provides easy, reliable, and secure access to the critical tools that employees need to work together and remain productive.
Embrace new ways of working
When leveraged across the enterprise, UC unlocks the value of communications technology, enabling people to work flexibly, collaboratively and productively, wherever they choose to work and make the most of digital transformation initiatives.
This forms the basis of the modernise workplace, where teams work effectively and efficiently together, and find better ways to connect and collaborate with co-workers, customers, and partners to get the job done.
Move forward with a UC solution
Learn more about taking a holistic approach to unified communications.
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