Why Persona Profiles are an essential component of effective Enterprise Mobility Management

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The role based, “Persona,” Profile is an essential component of any effective Enterprise Mobility Management (EMM) strategy. Combined with the use of digital identities, persona profiles define how end users interact with networks and systems, as well as to help facilitate compliance to recent Notifiable Data Breach (NDB) legislation.  They provide end users with targeted access to relevant files and data anywhere, anytime, and equip organisations with the necessary tools to optimise productivity and realise workforce efficiencies.


3 key benefits of Persona Profiles

1. Security

Role based profiles ensure employees can only access what is required to get the job done. This limits the risk of unauthorised access, should the device be lost or stolen, and ensures the movement of corporate data across networks and through systems, can be appropriately monitored and policed.

2. End User Productivity

The use of profiles ensure every employee, and customer, has access to what they need, when they need it and can utilise the right tools for their tasks regardless of time and place. This improves corporate agility and enhances customer experience.

3. Regulatory Compliance

As employees, identified by their role based profile, only have access to what they need, as they need it, companies can ensure that personal information is not stored on a device, or that the data is encrypted and secure on the device and access has the appropriate authorisation. This is a key component in mitigating the risk of a breach of the NDB regulations recently implemented. Breaches incur potential penalties of up to $360,000 for company directors and $2.1million for organisations.  So effective security management strategies are a must.

Personas also help companies develop more accurate insights around the use of mobile technology and facilitate the maximisation of productivity benefits. By monitoring and maintaining Persona Profiles, organisations can better understand how employees are behaving, identify workspace shortcomings and issues, and create strategies to improve their mobile technology implementation. Productivity benefits can also be analysed at a more granular level and optimisation initiatives will realise greater success rates accordingly.

If you are interested in hearing more about how Persona Profiles can enhance your Enterprise Mobility strategy, get in touch with an imei consultant. As an Australian Managed Mobility Service Provider; we are continuously evolving to meet the unique demands of a dynamic and maturing enterprise mobility market. Contact us today to find out more.

Topics: Intelligence